Discover Where buyers bail— and exactly why.
We put real wine buyers in front of your website, watch where they get stuck, and hand you a prioritized list of fixes — then present it to you in person.
The difference isn't the wine. It's the execution.
- +8% / −10.2%
In the same down market, top-quartile wineries grew DTC sales 8% while the bottom quartile fell 10.2% (Silicon Valley Bank).
- 2.4% → 6%
The average winery site converts 2.4% of visitors. The category ceiling is ~6%. That gap is your margin.
- 73–75%
73–75% of mobile wine carts are abandoned — and most winery traffic is mobile.
“Your website is now your tasting room. Most wineries have never watched a customer try to use it.”
Sources: SVB State of the Wine Industry 2026; WineDirect / Commerce7 industry benchmarks.
Experts, not tools.
We build winery e-commerce.
We're not a testing company reading a script. We design and build winery sites — Commerce7 integrations, wine clubs, tasting-room booking. We know what a finding costs to fix because we fix them.
Real buyers, not bots.
Automated tools catch what's broken. Only a real wine buyer catches what's confusing. We use both.
A report you'll actually use.
Prioritized fixes. Presented live, with your team in the room.
A beautiful winery site still loses sales to friction no one on your team can see.
I searched “cab” and it found nothing. I know they make one.
I couldn't tell if the bottle was in stock until it was already in my cart.
The “add to cart” button was hiding behind the menu on my phone.
Three vintages, the same photo, no way to tell them apart.
Checkout asked for my card before telling me it won't ship to my state.
I wanted to join the club but couldn't work out what I'd actually get.
I gave up looking for the rosé and just closed the tab.
Real buyers. Real tasks. A plan you can act on.
- Step 01
Initial meeting
We start with a conversation. You tell us where you think buyers are slipping away and what you most need answered — and we shape the test around your real goals, not a generic checklist.
- Step 03
Real wine buyers run tasks
Then real wine buyers who match your customer work through real tasks on your live site — finding a wine, using search, reaching checkout, joining the club — narrating where they hesitate, get confused, or give up.
- Step 04
We build the report
We turn everything we saw into a clear written report. Every finding is paired with a specific, actionable fix and ranked by the impact it has on sales, so you know exactly what to tackle first.
- Step 05
We talk you through it
Finally we meet again and walk you and your team through the report live — answering questions and making sure everyone leaves knowing what to change and why.
A report ranked by impact — not a fifty-page dump.
Every finding is tied to what a real buyer hit, and the specific change we'd make. Then we present it live, so your team leaves knowing exactly what to do first.
- Findability & navigation
- On-site wine search
- Product & availability clarity
- Mobile checkout & shipping
- Wine club & account signup
- A live walkthrough with your team
"Search does not exist. There is a search bar but it only takes you to articles and blog posts, not wines, it would seem."
Reviewer 1 · age 21 · young wine enthusiast
E-commerce audit
From$1,500
Real buyers work the flow that earns: finding a wine, searching, reading the product page, checking out on a phone, joining the club. It's the shortest route to revenue you're already losing.
- Automated pass on your shop templates
- Real buyers: find → cart → checkout
- Wine club & account signup
- Prioritized report + live walkthrough
Full site audit
From$3,000
Everything in the e-commerce audit, run across every template — plus a site-wide pass on accessibility and speed. A page that locks people out or makes them wait loses the sale before your wine gets a look.
- Everything in the e-commerce audit
- Every template, not just the shop
- SEO & AI search readiness(GEO)
- Visit, tasting room & event booking
- Site-wide accessibility testing
- Slow pages, heavy images, janky scroll
Put real buyers in front of your site.
Tell us where you think you're losing sales, and which audit you're after. We'll line up wine buyers who match your customers, run the test, and walk your team through every fix in person.
No commitment