GEO numbers don't add up
Wineries are being sold the same pitch: get "AI-visible" before your competitors do. But enterprise traffic benchmarks and chatbot news surveys don’t tell you how people find wine.
Johnny Hanshew
Transmissions
Signal, not noise. New work, lessons learned, industry updates.
Are You Agent Ready?
Search is shifting from link lists to short answers. Agent ready means your public pages make what you sell, how to buy, and who you are obvious to customers and to the systems reading on their behalf.
Johnny Hanshew
Is Your Website a Worthless Piece of…Art?
Beauty that cannot do work is worthless art. After the compliments fade, what matters is whether visitors can tell what you sell, take the next step, and whether the site stays true when the business changes.
Johnny Hanshew
