Calcereous
Perched at 1,800 feet atop Paso Robles’ west-side limestone plateau, Calcareous Vineyard is defined by one unwavering truth: this place speaks, and the wines listen. With Rhône and Bordeaux varietals planted in chalky soils and expert hands guiding every step, the estate crafts wines of distinct soil-driven character and quiet luxury.
Services
This project was a complete redesign and refresh of a brand that had become dated and in need of revitalization. The client wanted to preserve the recognizable hills icon to maintain existing brand equity, while giving the overall look a more elevated and contemporary feel. The updates included a new label layout with clear tier differentiation, an updated wordmark, and a cleaner, more modern design featuring gold foil and selective silkscreen elements. For the higher-tier wines, we introduced custom silkscreen bottles to further enhance the premium presentation.
