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Kraftwerk Design Inc.

Creative agency on California's Central Coast

San Luis Obispo CA

R. Collection

Cherub aiming a bow beside lush tropical foliage and vibrant red and blue flowers in a dark, painted landscape.

Visit rcollectionwine.com

R Collection by Raymond Vineyards is an artful series of California wines celebrating creativity, craftsmanship, and the spirit of discovery. Each bottle features a unique painting from across centuries of art history — from classical portraiture to vivid botanical studies — connecting wine to the enduring dialogue between art and emotion. The collection reimagines Raymond’s legacy through a lens of color, culture, and sensory expression.

  • Services

    • Website Design
    • Website Development
    • CMS Integration
    • Commerce7 Integration
    • Studio Photography

Frame the Story

Objective

The R Collection by Raymond Vineyards celebrates the intersection of art and curiosity, uniting wine and fine art in a shared language of creativity. Our objective was to design a digital experience that honors this fusion. Each wine is not just a blend of vineyards and varietals, but also of imagery and interpretation. The website needed to act as both a gallery and a guide—educating visitors, sparking visual connection, and elevating the experience beyond product browsing. The challenge was to create a space that feels immersive and sophisticated while maintaining Raymond’s distinctive accessibility and warmth.

Solution

We designed the R Collection website as an intersection of art and enology. A digital gallery where wines are experienced visually before they are understood textually. The layout uses generous white space, clean framing, and painterly tones to showcase each label’s artwork as a focal point, allowing visitors to appreciate the art’s texture, light, and symbolism before exploring tasting notes or vineyard origins.

Each varietal page functions like a curated exhibition: the artwork leads the narrative, and the wine deepens it. Labels are presented as framed pieces within the interface, supported by storytelling that connects visual inspiration with terroir, varietal character, and winemaking philosophy. The structure encourages a natural flow between image and interpretation—inviting users to explore the emotional and sensory dialogue between what they see and what they taste.

The typography and sitemap reinforce this approach, measured, confident, and quiet enough to let each bottle’s story unfold on its own. The result is a digital platform that feels cinematic yet understated, transforming R Collection into an online experience that reflects Raymond’s enduring belief: wine is not only made to be tasted, but to be felt and seen.

Four R Collection wines shown with classical art backdrops, featuring Merlot, Field Blend, Chardonnay, and Sauvignon Blanc.
Painting of hummingbirds and red passionflowers by Martin Johnson Heade, shown with exhibit text.
R Collection Cabernet Sauvignon bottle with red capsule shown over a floral hummingbird painting backdrop.
Raymond Vineyards text section over dark botanical artwork background with logo and explore button.
Collage of classic paintings featuring nature, flowers, and portrait art beneath the ‘Spirit of Creativity’ heading.
The homepage of the R. Collection webpage from Raymond Vineyards
R Collection Cabernet Sauvignon bottle on a dark floral background with the tagline ‘Layered, Powerful and Full of Life.’
R Collection Cabernet Sauvignon bottle with fruit bowl in front of Heade’s ‘Hummingbird and Passionflowers’ artwork.
Collage of classical artworks used on R Collection wine labels beneath the heading ‘Spirit of Creativity.’
Mobile page showing ‘Art becomes Inspiration’ with Raymond Vineyards logo and text about the winery’s legacy.
Artwork of Cupid drawing a bow in a lush tropical landscape, part of the ‘Cupid Inspiring Plants with Love’ display.
White wine being poured into a glass beside cheese and bread on a poolside table.

Mobile Experience

The mobile site carries forward the gallery concept in a tactile, streamlined format. Optimized for vertical exploration, users can swipe fluidly through the collection—moving from artwork to wine seamlessly. Scaled-down compositions and adaptive typography preserve the sense of framing and balance while maintaining quick load times and visual clarity.