![Broken Earth](https://kraftwerkdesign.imgix.net/work/Labels/brokenearth_landscape.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1043&ixlib=php-3.3.1&w=1600 1600w, https://kraftwerkdesign.imgix.net/work/Labels/brokenearth_landscape.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=782&ixlib=php-3.3.1&w=1200 1200w, https://kraftwerkdesign.imgix.net/work/Labels/brokenearth_landscape.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=646&ixlib=php-3.3.1&w=992 992w, https://kraftwerkdesign.imgix.net/work/Labels/brokenearth_landscape.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1293&ixlib=php-3.3.1&w=1984 1984w, https://kraftwerkdesign.imgix.net/work/Labels/brokenearth_landscape.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=500&ixlib=php-3.3.1&w=768 768w, https://kraftwerkdesign.imgix.net/work/Labels/brokenearth_landscape.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1001&ixlib=php-3.3.1&w=1536 1536w, https://kraftwerkdesign.imgix.net/work/Labels/brokenearth_landscape.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&w=576 576w, https://kraftwerkdesign.imgix.net/work/Labels/brokenearth_landscape.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=751&ixlib=php-3.3.1&w=1152 1152w)
Label + Packaging Design Broken Earth
A Paso Robles vineyard and winery focused on full-bodied, terroir-centric, sustainably farmed wines. This project redesign draws out the deep textures of the land and soil using embossing and debossing techniques a unique color tones. The project scope includes brand update, label and package design, and collateral materials.