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Kraftwerk Design Inc.

Creative agency on California's Central Coast

San Luis Obispo CA

Decemil Estate Wines

Pile of wine corks branded with custom Decemil typography and a repeating geometric X pattern.

Visit decemilwines.com

Nestled in Paso Robles’ revered Willow Creek District, Decemil Estate Wines is a five-acre micro-estate devoted to Rhône varietals. Rooted in organic and regenerative farming, their wines express the purity of the land and the precision of 10,000 vines shaped by limestone, slope, and symmetry. Every bottle reflects a pursuit of balance — between nature’s design and human intention.

  • Services

    • Branding
    • Wine Label / Packaging
    • Illustration
    • Website Design
    • Website Development
    • CMS Integration
    • Commerce7 Integration
    • Photography
    • Videography

Cultivate Symmetry

10,000 Vines, One Mark of Purpose. Decemil’s identity began with a singular idea: ten thousand vines, meticulously planted across their estate. The brand needed to convey that commitment through form, structure, and restraint.

The name “Decemil” and its symbolic X+line reference the 10,000 vines that define the site. We elevated that mark to become the hero of the labels. Bold, elemental, and unmistakable. The X is executed in sculpted embossing, catching light and shadow to create a tactile sense of depth and growth. Metallic foils introduce variation and hierarchy, signaling style and specificity without sacrificing simplicity: gold for single varietals, silver for blends, and a soft rose tone for rosé.

Decemil Grenach bottle, black label with gold leaf X
Glass bowl filled with Decemil wine corks stamped with the X motif.
Decemil wine bottle displayed outdoors among tall, dry green grasses.

Typography is intentionally unconventional. Instead of a traditional center-locked structure, information is aligned vertically along the edges, reinforcing the estate’s dedication to discipline, rhythm, and precision. Minimal text, strong linework, and ample negative space allow the mark to breathe, creating a sense of quiet power and intentional restraint.

Every element — from material choice to layout behavior — was designed to mirror the estate’s ethos: small scale, big vision, and a belief that purity and precision can be both striking and subtle.

Decemil Syzygy wine bottle with a black label and silver X on a dark background.
Two people clink Decemil wine glasses, one rosé and one red, in front of a large golden X.

Digital Precision

Objective

To craft a digital presence that embodies Decemil’s philosophy of precision and geometric authenticity; a terroir-driven story told through modern refinement. Our goal was to elevate a start-up winery into the high-end realm it deserves, positioning the brand alongside Paso Robles’ most distinctive Rhône producers while preserving its intimate, artisanal spirit.

Solution

We designed a visual and narrative system rooted in symmetry and contrast: structured grids, generous negative space, and photography that celebrates texture and terrain. The brand identity and labels draw inspiration from geological rhythm and vineyard geometry, translating the estate’s physical harmony into design form. A calm, cinematic website flow — accented by nuanced motion and elegant typography — mirrors the balance of the wines themselves; deliberate, detailed, extraordinary.

Three Decemil wine bottles—two reds and one rosé—displayed over a vineyard illustration.
Sunlit vineyard with trees framing the scene behind the text ‘Membership.’
Decemil wine bottles displayed beneath a hero image of a Decemil X bottle and wine glass.
Decemil Grenache, Syrah, and Mourvèdre 2022 bottles displayed in a product grid.
Vineyard rows at sunset with a driveway and trailer beside the estate.
Three Decemil wine bottles—two reds and one rosé—displayed side by side on a neutral background.

Mobile Experience

On mobile, Decemil’s design focuses on pace and clarity. We restructured long-form storytelling into smooth vertical sequences, optimized image loading for vineyard photography, and preserved the brand’s cinematic tone through subtle animations. The result is an experience that retains its elegance and depth even in the palm of your hand.

Hand-drawn vineyard illustration with a winding path and the text ‘Welcome to Decemil’ centered on the image.
Vineyard rows on a hillside at sunset with the Decemil logo and welcome text overlaid.
Aerial view of the Decemil estate showing vineyards, buildings, and surrounding landscape.
Three Decemil wine bottles—two reds and one rosé—displayed over an illustrated vineyard background.
Clusters of freshly harvested dark grapes with a blurred vineyard in the background at Decemil Estate.
Two Decemil Estate wine bottles resting among agave plants and vineyard foliage, showcasing their gold and silver ‘X’ labels.
Winemakers sorting freshly harvested grapes by hand on a conveyor table during processing.
Bottle of Decemil Grenache wine against a light background with vineyard illustration.
Sunlit vineyard rows with trees in the background promoting Decemil’s ‘Join Our Pursuit’ membership.
Close-up of green grape clusters and leaves in the vineyard at Decemil.
Decemil Estate Wines sign hanging outside a brick storefront along a row of tasting room signs.

Video

Shot on high-dynamic-range cinema gear to preserve natural contrast and detail in the rich soils and vine structures, our film work for Decemil helps to capture their brand image. Drone aerials, interviews, and close shots are used…

Worker harvesting dark grapes from a vineyard row and placing them into a yellow crate during fall.
Harvest workers picking grapes in a vineyard, with one worker carrying a yellow bin through autumn-colored vines.
Sunrise over autumn vineyard rows, with golden leaves glowing in the early morning light.
Hands holding a freshly picked cluster of dark wine grapes during harvest.