JCB Collection
A world where wine meets art, couture, and the senses, JCB Collection is the visionary creation of Jean-Charles Boisset. Each numbered wine, perfume, and object of desire reflects a unique emotion — bold, mysterious, and timeless. The brand embodies an extravagant fusion of heritage and innovation, curating experiences that inspire passion and elevate everyday life into an act of style.
Services
- Website Design
- Website Development
- CMS Integration
- Commerce7 Integration
Objective
To re-imagine JCB’s digital presence into a world of immersive luxury. The previous platform did not match the ambition or emotional resonance of the wines or the universe surrounding them. Our challenge was to create a modern site that celebrates the essence of JCB: unapologetically imaginative, wildly expressive, and rooted in art, beauty, and sensorial experience. We set out to build a space that feels like stepping into the JCB world itself — intimate, unexpected, and seductive. The site needed to bring clarity to a complex portfolio while preserving the narrative that defines the brand.
Solution
We crafted a digital environment that reflects JCB’s distinct balance of opulence and refinement. Through cinematic imagery and bold typography the new site celebrates the art of indulgence without excess. Pages invite curiosity and discovery — from the numbered wines to the world of Baccarat and beyond — translating JCB’s brand into a cohesive, modern, and effortlessly luxurious online experience.
Motion is restrained but expressive, used to heighten drama without overwhelming. Parallax sequences, soft fades, and intentional pauses allow the experience to unfold like a private performance. Throughout the site, we shaped moments of intimacy and intrigue. Glimpses into numbered wines, curated collaborations, and the private salons all spark curiosity and reward exploration.
Commerce remains present but never intrusive. The design supports sales through elegance and emotion rather than urgency, letting desire lead the journey. Every page is built to feel like an invitation, focusing on building anticipation rather than pressure.
The wine pages were designed as intimate galleries — minimal yet expressive, allowing each label’s personality to unfold through bold photography and subtle texture. We paired storytelling with structure, framing each wine as both an artwork and a sensory encounter. This approach transforms product detail into emotion, letting the design breathe between rarity, number, and narrative.
On mobile, we emphasized flow and elegance over density. Streamlined layouts, full-screen imagery, and carefully staged animations create a tactile experience that preserves JCB’s allure in motion. The result feels personal and editorial — an indulgent encounter that’s just as magnetic in the hand as it is on the desktop stage.
