Domaine Serene

To reintroduce Domaine Serene’s digital presence with the same precision and sophistication that define its wines. As one of the most respected names in American cool-climate winemaking, the brand needed a website that would honor its legacy while embracing its modern, global reach—from the Dundee Hills Estate in Oregon to Château de la Crée in Burgundy.

Our goal was to unify the brand under one cohesive digital identity that reflected the estate’s world-class reputation and elevated user experience. The platform needed to feel timeless and deliberate—refined in tone, intuitive in structure, and immersive enough to capture the atmosphere of the estate itself.

We began by rethinking the architecture of the site, designing a unified framework that simplifies exploration across vineyards, wines, and experiences. Streamlined navigation and a clear hierarchy of content guides visitors from discovery to engagement, whether they’re exploring the brand’s history, joining a membership, or purchasing directly.

Visually, the site adopts a language of quiet luxury: clean layouts, precise typography, and cinematic photography that balance restraint with richness. Each wine is presented as part of a larger narrative; label, vintage, and tasting notes integrated seamlessly into the visual rhythm of the page. This approach highlights the depth and individuality of each bottling without overwhelming the visitor, giving space for the brand’s meticulous craftsmanship to resonate.

Through close collaboration with Domaine Serene’s team we refined the details that ensure the site reflects not just prestige but accessibility and warmth too. From membership pathways to the presentation of its global properties, the result is a digital experience that feels as polished and intentional as the wines themselves.