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Kraftwerk Design Inc.

Creative agency on California's Central Coast

San Luis Obispo CA

Raymond Vineyards

Freestanding white Raymond letters positioned below a suspended installation of colorful empty picture frames.

Visit raymondvineyards.com

Founded in 1974 and guided today by the visionary Jean-Charles Boisset, Raymond Vineyards is a Napa Valley icon known for its heritage, innovation, and artistry. Blending the elegance of fine winemaking with a flair for the extraordinary, Raymond has become a destination where craftsmanship, sustainability, and sensory experience converge.

  • Services

    • Website Design
    • Website Development
    • CMS Integration
    • Commerce7 Integration

Refine the Experience

Objective

To reintroduce Raymond Vineyards through a modern digital platform that reflects both its rich legacy and forward-thinking spirit. The previous website no longer represented the sophistication and energy of the brand—its personality, visual identity, and storytelling potential had outgrown the digital space it lived in. Our goal was to create a new environment that could honor the history of Raymond’s five-decade presence in Napa Valley while embracing its creative, experiential edge. The redesign needed to feel timeless, intuitive, and immersive—an online expression of Raymond’s signature blend of elegance and individuality.

Solution

We approached the rebuild from the ground up, unifying design, content, and user experience to convey Raymond’s dual identity: refined yet imaginative, historic yet modern. The site architecture was restructured around narrative flow, allowing the brand’s story, people, and place to unfold naturally through movement and imagery. Clean layouts, cinematic photography, and layered storytelling combine to give each section a sense of discovery and depth. The visual language balances classic Napa refinement with a touch of boldness—mirroring Raymond’s personality and its approach to wine. The result is a digital presence that feels both grounded in tradition and alive with modern energy—an elegant stage for Raymond’s wines, experiences, and legacy to continue evolving.

Aerial view of Raymond Vineyards in Napa Valley with rows of vineyards and surrounding mountains.
Close-up of red wine being enjoyed and a Raymond Cabernet Sauvignon bottle with glass on a red backdrop.
Hands toasting wine glasses over a dark background with text celebrating 50 years of Raymond Vineyards.
Raymond Vineyards membership page featuring wine bottles and glasses against a red backdrop.
Raymond Vineyards Generations Collection page showing three Cabernet Sauvignon bottles.
Man pouring LVE red wine into a glass beside a product image of LVE Napa Valley Cabernet Sauvignon.
Raymond Generations Cabernet Sauvignon bottle displayed on a red gradient background with product details.
Photo collage showcasing Raymond Vineyards’ 50th Anniversary, winemaking, celebrations, wine bottles, and St. Helena vineyards.
Mobile view of Raymond Vineyards’ website showing an aerial vineyard landscape in Napa Valley beneath a clear sky.
Glass decanters and a bottle of Raymond Cabernet Sauvignon displayed against red curtains.”
A bright aerial view of Raymond Vineyards’ Napa Valley estate with rows of green vines.
Guests enjoying a wine tasting inside Raymond Vineyards’ Crystal Cellar.
Close-up of harvested grapes promoting organic and biodynamic farming.
Raymond Generations Cabernet Sauvignon bottle on a red background.
Close-up of a Raymond Vineyards wine bottle with 50th anniversary emblem.
Wine bottles stored in a wooden cellar rack.
Close-up of a Raymond wine bottle with glasses in the background.

Mobile Experience

The mobile experience was designed to translate the brand’s elegance and depth seamlessly across devices. We simplified navigation and prioritized flow, ensuring that key stories—heritage, winemaking, hospitality—remain accessible and visually rich on smaller screens. Large-format imagery, intuitive scrolling, and condensed storytelling maintain the cinematic feel of the desktop site while optimizing for clarity and performance. The result is a fast, tactile, and immersive experience that captures Raymond’s sophistication in the palm of your hand.