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Kraftwerk Design Inc.

Creative agency on California's Central Coast

San Luis Obispo CA

Thibido

Person enjoying a sunny picnic with wine, snacks, and cozy blankets in a scenic outdoor setting.

Visit thibidowinery.com

Thibido is a boutique wine venture in the heart of the Willow Creek District of Paso Robles — founded by winemaker Josh Beckett and designer/marketer Gibsey Beckett, it merges off-beat creativity with organic, regenerative farming practices. From its certified-organic estate vineyard to its playful branding and direct-to-consumer ethos, Thibido crafts wines with personality, purpose and a decidedly self-aware attitude.

  • Services

    • Website Design
    • Website Development
    • CMS Integration
    • Commerce7 Integration

A New Vintage

Objective

To establish a digital home that aligns with Thibido’s spirited brand identity — a site that feels original, grounded in place and community, yet distinct in voice. Our goal was to take this startup winery from concept to presence, showcasing its agro-innovative story while enabling direct engagement and e-commerce.

Solution

We built a digital experience that reflects Thibido’s distinct mix of fun, craft, and sustainability. The design blends bold imagery with clean structure, giving the vineyard story room to breathe. Every detail—from typography to motion—was curated to reflect the brand’s hands-on, forward-looking personality.

The website architecture supports club membership, direct shipping, and narrative-driven content, ensuring the brand’s energy translates into function. Each wine page was designed to showcase Thibido’s experimental flair and sense of place, featuring vivid photography, open layouts, and story-rich tasting notes. The result is a site that feels alive—balancing professionalism with play, and transforming visitors into participants in the Thibido journey.

Screenshot of Thibido Winery’s Second Date Vermentino product page with bottle and dining image.
Screenshot of Thibido Winery page highlighting sustainable vineyard practices with vineyard imagery.
Screenshot of Thibido Winery’s shop page showing featured wines Second Date, The Only, and Carnala.
Screenshot of Thibido Winery membership page featuring a group toasting wine at sunset.
Screenshot of Thibido Winery membership page showing a hand opening a box of wine bottles.
Mobile screenshot of Thibido Winery timeline showing the 2018 “Break Ground” milestone with vineyard image.
Mobile screenshot of Thibido Winery page featuring a group toasting wine at sunset with awards section below.
Mobile screenshot of Thibido Winery homepage featuring a woman enjoying a picnic with wine and the headline “Wines with Personality.”
Mobile screenshot of Thibido Winery product page featuring “The Only” Roussanne wine bottle and dinner scene.
Mobile screenshot of Thibido Winery sustainability section featuring vineyard work and grazing animals with the tagline “Time consuming, better wine.”
Mobile screenshot of Thibido Winery story section featuring the owners smiling together with glasses of wine.
Mobile screenshot of Thibido Winery product page for “Future Crossings” Grenache blend with price, add-to-cart button, and playlist link.
Mobile screenshot of Thibido Winery founder page featuring winemaker Josh Beckett in the barrel room and a childhood photo.
Mobile screenshot of Thibido Winery founder section showing winemaker Josh Beckett with barrels and childhood photo.

Mobile

The Thibido mobile site was built to move with the same energy as the brand itself; Relatable and intuitive. Optimized for clarity and storytelling, the mobile experience emphasizes vibrant imagery, streamlined navigation, and quick access to club sign-ups and shop pages. Scrolling reveals the vineyard’s story in layers, blending motion, texture, and warmth. The design ensures that Thibido’s balance of sustainability, creativity, and joy remains unmistakable on any device.