Vina Robles
Vina Robles Winery is a distinguished Paso Robles estate known for blending tradition, innovation and handcrafted quality in each bottle. The brand shines via its commitment to estate-grown grapes, a full sensory tasting experience, and a character that reflects the spirited Central Coast wine region.
Services
- Branding
- Wine Label / Packaging
- Illustration
- Website Design
- Website Development
- CMS Integration
- Commerce7 Integration
- Studio Photography
When Vina Robles approached us, the goal was clear: honor the winery’s legacy while creating labels that felt elevated and intentional. As a storied Paso Robles estate, the brand has long been rooted in a sense of place, built around its iconic oak trees and the generous spirit of the region. Our task was to build upon that foundation with restraint, clarity, and a renewed point of view.
The project began by re-examining the oak tree as a piece of living history and identity. Illustrated by our Viktorija, the oak tree was redrawn to feel both timeless and alive: intricate line work, balanced form, and a character that reflects strength without heaviness. From there, we explored how this emblem could take on dimensional life through materials and finishes.
The result is a sculptural expression: raised embossing that catches light, layered foil that glows, subtle ink overprint that adds depth and shadow. These details create a tactile presence that feels good in the hand and rewards a closer look.
Color and balance also guided the broader label creation process. The collection is distinguished by black and white label variations, with the typography working in harmony with the illustration. The Arborist, a flagship wine with its own identity, steps forward with a boldly scaled tree and radiant gold accents, reflecting both its importance within the portfolio and its role as a symbol of stewardship and renewal.
Throughout the project, the design avoids ornament for ornament’s sake. Every choice, from foil tone to paper texture, was made to support a brand that values authenticity and longevity. The result is a collection that speaks with the calm authority of a winery that knows who it is, honors where it comes from, and welcomes what’s next.
Objective
To deliver a full-scale website redesign that aligns with Vina Robles’s evolved identity following its acquisition and simplified content strategy. The goal was to present the brand with clarity and relevance to the touchpoints that matter most to today’s consumer. This meant balancing storytelling and commerce, designing with restraint and usability, and ensuring every page communicated confidence and a strong sense of place.
Solution
We created a refined digital platform with clean lines, streamlined content flows and upgraded visual language. The new site articulates Vina Robles’s story, wine offering, and guest-experience with precision and polish; ensuring the brand feels current, intentional and true to its roots.
The result is a digital presence that feels elevated and welcoming, reflective of both the maturity of the brand and the hospitality-centric nature of the property. Content is structured for ease, performance, and long-term scalability, while subtle animations, refined transitions, and responsive layouts bring a sense of polish and contemporary refinement. The site confidently positions Vina Robles to speak to a modern audience and digital landscape.
Designed for movement and immediacy, the mobile experience carries the same refinement as desktop. Simplified pathways, spacious layouts, and touch-friendly interactions that honor both the brand and the user. Navigation is intuitive and storytelling remains cinematic, ensuring Vina Robles feels elevated and cohesive on any device.
