![Porch Pounder](https://kraftwerkdesign.imgix.net/work/Labels/PorchPounder_Horiz.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1043&ixlib=php-3.3.1&w=1600 1600w, https://kraftwerkdesign.imgix.net/work/Labels/PorchPounder_Horiz.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=782&ixlib=php-3.3.1&w=1200 1200w, https://kraftwerkdesign.imgix.net/work/Labels/PorchPounder_Horiz.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=646&ixlib=php-3.3.1&w=992 992w, https://kraftwerkdesign.imgix.net/work/Labels/PorchPounder_Horiz.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1293&ixlib=php-3.3.1&w=1984 1984w, https://kraftwerkdesign.imgix.net/work/Labels/PorchPounder_Horiz.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=500&ixlib=php-3.3.1&w=768 768w, https://kraftwerkdesign.imgix.net/work/Labels/PorchPounder_Horiz.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1001&ixlib=php-3.3.1&w=1536 1536w, https://kraftwerkdesign.imgix.net/work/Labels/PorchPounder_Horiz.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=375&ixlib=php-3.3.1&w=576 576w, https://kraftwerkdesign.imgix.net/work/Labels/PorchPounder_Horiz.jpg?auto=compress%2Cformat&crop=focalpoint&domain=kraftwerkdesign.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=751&ixlib=php-3.3.1&w=1152 1152w)
Label + Packaging Design Porch Pounder
High quality canned wine from single appellation California vineyards. A bold design and color scheme was chosen to give the brand a strong personality and shelf presence. The scope of the this project includes brand creation, package design and collateral materials.