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Kraftwerk Design Inc.

Creative agency on California's Central Coast

San Luis Obispo CA

Brecon Estate

Gold-patterned wine bottle presented in a wooden gift box beside two clear tasting glasses.

Visit breconestate.com

Brecon Estate is a boutique, west-side Paso Robles winery cultivated for precision, place and uncommon expression. Its estate vineyard includes some of the region’s oldest vines and is farmed with conviction in the Adelaida District.

  • Services

    • Branding
    • Wine Label / Packaging
    • Website Design
    • Website Development
    • CMS Integration
    • Commerce7 Integration

Crafted for Place, Elevated by Design

At Brecon Estate we found a unique vantage point: longstanding vines, bold blends, and a spirit unbound by convention. Our design approach honours that sense of freedom and rootedness in tandem.

We began by studying the property. The calcareous soils, mature Cabernet plantings dating back to the 1970s, and the undulating hillside that frames the estate. From this foundation we translated the story into detail.

Wine bottle with a gold geometric label displayed upright inside a light wooden gift box.
Brecon Anniversary bottle, a screen printed repeating pattern of the Brecon logo wrapped around the bottle.
Close-up of a wooden wine box with engraved geometric pattern and scripted names on the side.

The label maintains an editorial restraint: clean structure and typography that speaks with clarity. But within that simplicity we had the task of layering ideas of craft and luxury. Subtle embossing, foil accents, and nuanced finishes that catch light and reward touch. The colour palette draws from the earth and vines: deep charcoal, mineral grey, and a copper-toned foil inspired by the Paso limestone.

For special editions and small-batch wines, we introduced tailored label cues. Custom finishes, textural paper stocks, and typographic hierarchy that result in a suite of labels that feel unified yet distinct. They are rooted in the land, informed by the vineyard’s history, and designed to carry the brand forward with quiet confidence.

Sunset light falling across vineyard rows on a hillside, with soft clouds in a pale evening sky.
Three Brecon Estate wine bottles arranged in a row against a dark background.
Brecon Estate wine bottle with gold geometric label beside two red wine glasses and a wooden wine box.
Brecon Estate wine bottle with gold geometric label beside a branded wine glass on a black background.
Two people standing in a barn doorway with two dogs, barrels visible inside.
Wine-stained cork with geometric pattern beside a corkscrew on dark wood.
Rosé wine bottle with geometric white label and patterned cork against a warm textured backdrop.